Privacy Policy

Heartyculture (“Company”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and safeguard your information when you access or use our website www.heartyculture.com (“Website”).

This Privacy Policy forms an integral part of our Terms of Use. By accessing or using our Website, you agree to the practices described here. If you do not agree, please discontinue use immediately.

1. SCOPE & APPLICABILITY

This Privacy Policy applies to:

Visitors browsing the Website
Customers purchasing products
Users creating accounts
Individuals interacting with customer support

This Policy is compliant with:

✔ Digital Personal Data Protection Act, 2023 (DPDP Act)

✔ IT Act, 2000 & Sensitive Personal Data Rules, 2011

✔ Intermediary Guidelines & Digital Media Ethics Code Rules, 2021

✔ Consumer Protection (E-Commerce) Rules, 2020

2. INFORMATION WE COLLECT & HOW WE USE IT

We collect the following categories of information, as also indicated in the original policy :

A. Registration & Login Information

Personal Information:

Name
Mobile number
Email address
Password
IP address

Used for:

Creating & managing your account
Sending order updates
Customer support
Promotional communication (only with consent)
Improving user experience
Fraud detection & security

B. Log Data & Cookies

Includes:

Browser/device details
IP address
Search queries
Page views
Cookies, scripts, web beacons

Used for:

Enhancing Website performance
Personalising recommendations
Analytics, debugging, testing
Understanding usage patterns

You may control cookies through browser settings.

C. Surveys

If you participate voluntarily, we may collect additional personal data to improve our services.

D. Location Information

Derived from your device or address shared during checkout.

Used for:

Delivery & service availability
Fraud detection
Customer experience optimisation

E. Order & Payment Information

Sensitive Personal Information:

Credit/debit card details
UPI information
Wallet IDs
Billing address

Used for:

Processing orders
Enabling refunds
Tracking shipments

Payments are processed through RBI-compliant secure gateways. We do not store full card information.

F. Customer Support Data

Any information you share during support interactions.

Used for:

Resolving queries
Improving support services

G. Device Information

Includes:

Device model
OS version
Unique identifiers
App permissions (if applicable)

Access to contacts, applications, or GPS is taken only with explicit consent.

3. LEGAL BASIS FOR PROCESSING (as per DPDP Act 2023)

We process your data based on:

✔ Your Consent

For marketing, personalisation, cookies, location access, sensitive data.

✔ Performance of Contract

To deliver your order and provide requested services.

✔ Compliance with Legal Obligations

GST laws, IT Act, law enforcement requests.

✔ Legitimate Interests

Fraud prevention, analytics, improving services.

You may withdraw consent at any time (see Section 9).

4. HOW WE SHARE YOUR INFORMATION

We may share your data with third parties only for legitimate purposes as outlined below and per the original template :

A. Within Heartyculture Group

To enhance customer experience and operations.

B. With Business Partners & Service Providers

Sellers
Logistics & courier partners
Payment gateways
Manufacturers
Advertisers (aggregate data only)
Technical service providers
Cloud storage providers

C. Legal or Regulatory Authorities

Where required to:

Comply with law
Prevent fraud
Respond to court orders or government requests

We never sell your personal data.

5. STORAGE & SECURITY PRACTICES

We use encrypted servers and follow reasonable security practices under IT Rules 2011 & DPDP Act 2023.

Data may be stored on third-party cloud providers located inside or outside India.

You are responsible for keeping your account credentials confidential.

6. DATA RETENTION

We retain your data only as long as necessary for:

Fulfilling orders
Legal obligations
Fraud prevention
Customer service

Sensitive data (payment details) is retained only for mandatory timelines.

7. CHILDREN’S PRIVACY (New DPDP 2023 Clause)

We do not knowingly collect data from children under 18 years.
If you believe a minor has provided data, contact us for deletion.

8. YOUR RIGHTS (Updated for DPDP Act)

You have the right to:

✔ Access your personal data

✔ Correct inaccurate information

✔ Delete your data

✔ Withdraw consent

✔ Opt-out of marketing

✔ Request data portability (if applicable)

✔ Be informed of data breaches

Requests will be fulfilled within 15 business days, as per IT Rules.

Email for rights requests: privacy@heartyculture.com (replace placeholder)

9. WITHDRAWING CONSENT

You may withdraw consent anytime by contacting us.
However, withdrawal may impact Website functionality or service delivery.

10. THIRD-PARTY LINKS

Our Website may contain references or links to third-party websites.
We are not responsible for their privacy practices.

Please review their policies before sharing data.

11. COMMUNICATIONS FROM US

We may send:

Service updates
Security alerts
Order notifications

These are transactional and cannot be opted out.
Promotional messages are sent only with consent.

12. GRIEVANCE OFFICER (Required under IT Rules 2021)

In accordance with Indian law, our Grievance Officer is:

Name: Saraweshara Nand
Email: care@heartyculture.com
Phone: +91 79922 87459
Office Hours: 9AM-6PM
Address: 13-110, Kanha Shanti Vanam
Kanha Village, Ranga Reddy District,
Nandigama Mandal,
Telangana 509328

Complaints will be acknowledged within 24 hours and resolved within 30 days.

13. CHANGES TO THIS POLICY

We may modify this Privacy Policy periodically.
Updates become effective when posted on the Website.

14. CONTACT US

For privacy-related queries, contact:

📧 contact@heartyculture.com
📞 +91 79922 87459
📍13-110, Kanha Shanti Vanam
Kanha Village, Ranga Reddy District,
Nandigama Mandal,
Telangana 509328